Women Who Lead: Resilience Through Crisis



Amanda Corby-Noguchi

Founder & Creative Dir.

Under My Umbrella Inc.

Co-Founder, Pili Group LLC

Barbara Tanabe

Owner, Ho`akea Communications

JASH Board Dir.

Bella Hughes

President & Co-Founder Shaka Tea

Virtual Talk-Story with Bella Hughes & Amanda Corby-Noguchi

WEDNESDAY, AUGUST 5, 2020 ǀ 2:00PM-3:00PM HST

8:00PM-9:00PM EST ǀ 5:00PM-6:00PM PST

THURSDAY, AUGUST 6, 2020 ǀ 9:00AM-10:00AM JST

Join us as we share the stories of two extraordinary women who are successfully leading their companies through the COVID-19 crisis.  Learn how they are managing to persevere and rise above challenges that many of us are all facing today.  Don’t miss out on this inspiring webinar!

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Isabella Ellaheh “Bella” Hughes was born and raised in Honolulu and now resides in Hilo. Her career spans the arts, culture, agriculture and entrepreneurship. She is the President and co-founder of Shaka Tea, a line of Hawaiʻi-grown, tropical-botanical, herbal teas brewed with māmaki, an ancient superleaf only found in the Hawaiian Islands that supports sustainable agriculture and is now available across the US and in Japan. Shaka Tea recently won “Best Beverage 2020” and a Gold Superior Award by American Masters of Taste and the InnoBev 2020 “Best Low/No Sugar Drink” award presented by Zenith Global.

A member of the 2018 Pacific Business News’ ‘40 Under 40,’ Hughes is a winner of the Foodbytes! Judges' Choice CPG Award, presented by Rabobank; a winner of Burt's Bees Natural Launchpad Cohort 3; member of Plug and Play Ventures' Food Batch 6; and was a 2019 TOMODACHI-Mitsui & Co. Leadership Program participant.

In addition to her work with Shaka Tea, she previously spent a decade in the arts and culture field and is the co-founder and Director Emeritus of Hawaiʻi Contemporary (formerly Honolulu Biennial Foundation). Hughes has served on the Hawai’i Technology Development Corporation board, is a mentor for Purple Maiʻa and currently serves on the Merit of Appeals Board Hawaiʻi County and on the board of Hawaʻi Contemporary. A graduate of Punahou School, she earned her BA from Boston University and MA from Johns Hopkins University. Through the arts, agriculture and entrepreneurship, she is firmly committed to championing abundance for her community and fostering connections between Hawaiʻi and Japan.

In 2009, Amanda launched her first solo business venture, Under My Umbrella (UMU) Inc. Just a decade later, UMU has become one of the premier communications and event production companies in Hawai`i. Though UMU continues to garner distinguished clients and national acclaim, it remains dedicated to elevating the work of community-based organizations who seek to make the world a little bit better every day.

In 2013, Amanda founded Pili Group LLC, her most ambitious project to date, with life and business partner Chef Mark Noguchi. Pili Group is dedicated to creating a world of food with integrity. The diverse community of farmers, fishermen and other food artisans that Amanda is gathering together with her husband has earned Pili Group national attention for its role in preserving and uplifting native Hawaiian culture. Pili Group’s newest project, Chef Hui, is helping to connect the culinary world with their community and has been on the front lines of feeding people and connecting them with resources during the COVID pandemic. 

Despite the national attention her work has garnered, Amanda maintains that her most important role is being a mother. In her free time, Amanda can be found in the garden, at the beach, or exploring with her daughters Elee and Aki and her husband Mark.

The Japan-America Society of Hawaii was founded in 1976 to promote understanding and friendship between the people of Japan and the United States through the special and unique perspective of Hawaii.


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